Context
Holiwise members search by experience, such as a ski trip or a romantic weekend, and receive curated destinations with rationale, travel windows and price ranges. A concierge team stays one tap away.
The goal of the engagement: a premium, conversion focused experience across web and mobile, from inspiration to booking to ongoing support.
The challenge
- 01
Feature parity with the website
Hotel and flight search, filters and booking had to match the web product on a phone.
- 02
Payments without friction
One checkout for hotels and flights, with cards, Apple Pay and Google Pay, and errors that never force users to start again.
- 03
Real time, many to many chat
Groups of up to 40 travellers and all agents in one live thread.
- 04
Premium quality
Accessibility, offline access, deep links and analytics, delivered on a fixed timeline.
Our approach
- 1
Web platform optimisation
Intent based AI search, comprehensive filtering, a redesigned checkout and cart, unified email and Google sign in, and consistent skeleton loaders, optimistic UI and inline validation.
- 2
Complete hotel booking funnel
Destination autocomplete, AI natural language search, deal carousels with Premium and member pricing, a map with clustered pins that re searches as you pan, AI powered Q&A on each property, and exact rate and cancellation policy selection.
- 3
Flights end to end
Search including infants and cabin class, filters and sorting at parity with the website, fare rules and breakdown, seat selection and paid baggage, with a support ticket raised automatically when a bag cannot be added.
- 4
One checkout for everything
A shared payment sheet using the Stripe mobile SDK with card, Apple Pay and Google Pay, and recoverable errors that keep the user's details.
- 5
Real time group chat
A room architecture where each group has its own room for up to 40 clients and all agents, with replies, edits with full history, pins, reactions and mentions.
Architecture
Offline reading of chat and bookings, multi currency support, and WCAG 2.1 AA with screen reader labels, 4.5:1 contrast and 44 pt touch targets. Each phase ships with a QA report, documented test cases and handover notes.
